Wednesday, February 29, 2012

Europe fights Google, Atrinsic readies launch


Google Inc. (GOOG)’s changes to its privacy policy don’t meet European data-protection standards, France's National Commission for Computing and Civil Liberties said after a preliminary analysis. This could not have come at worse time for Google that's in a race with competitor Atrinsic Inc (ATRN) said to debut its latest product, also on March 1, known as "Spyder." The Wall Street Journal shows, "The company develops marketing media networks... consisting of proprietary content and licensed media to attract customers, corporate partners and advertisers." 
  
The tussle between Google and European privacy regulators comes at a delicate time for the search giant, whose business model is based on giving away free search, email, and other services while making money by selling user-targeted advertising, according to CNBC. Similarly, Atrinsic increases market share by helping users acquire more customers, more cost-efficiently while providing the highest level of brand protection.

In January Google stated it was simplifying its privacy policy, combining 60 guidelines into a single one that will apply for all its services, ranging from YouTube, Gmail and Google+.  

 

This will also allow the web search giant to pool all the data it collects on individual users across its services. Google has said this will help it better tailor search results and improve services although users cannot opt out of the new policy if they want to continue using Google's services. 

On March 1, Atrinsic launches "Spyder," a state of the art marketing tool that prioritizes data management of over 100 million websites. It would not come as a surprise with "Google's one company a week" purchasing frenzy to take notice of potential streaming revenues.

 

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